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Reasons Why Your Business Needs a Marketing Plan!

We will be talking about this in points, so that you can fully understand the reason why your business totally requires a marketing plan.

1. A Marketing arrangement comprehends your business surroundings:

This means that when you add a marketing system, you totally have to make notes of your clients, your rivals, and all the elements that could influence your capacity to work adequately in the marketing system such as: Social elements, legal elements, economic elements and sometimes the political and the technological elements that might affect on your business

2. A Marketing arrangement empowers clear choice making:

This means that after figuring out all the elements that might influence your business, and inspecting the assestsyou have inside of your business to manage them, ONLY THEN you are well placed to settle on all the marketing choices you need.

And then you will have to ask yourself these very important questions:

Are your products truly addressing your clients’ requirements? Or do you feel the need to develop new products?

Are your costs a good fit for your business?

Do you require additional staff or would it be a good idea for you to outsource a few utilities?

Do you require a PR?

After answering all these questions yourself, you will find out what you need for your business.

3. A Marketing arrangement coordinates long haul arranging and short term implementation:

This means that you need to have a plan that extends for about 3-5 years at least. To give you the Capacity to look ahead and to be arranged to meet any progressions as and when they happen.

In more details, strategic level your yearly arrangement will dovetail with your plan arrangement, guaranteeing that each move you make is adapted towards accomplishing your plan goals.

4. Why you need a marketing company:

The marketing company gives you access to a gathering of pros, for example, essayists, web engineers, strategists, fashioners, online networking specialists, CRM experts and other people who can help in the expert execution of your marketing efforts.

The colossal aptitude sets at that a marketing company can be significant in growing very powerful promoting arranges and campaigns that meets with your wanted goals.

Does Your Business need a mobile app?
Today I’d like to talk about ‪#‎mobile‬ ‪#‎apps‬ in combination with business, and why you should consider building a #mobile ‪#‎app‬ for your own ‪#‎company‬.
So now, when you have a nice, advanced, functional and mobile friendly ‪#‎website‬- you think- that’s as far as I should go- mobile apps are not for small ‪#‎business‬, but only for big boys. Well…thats NOT TRUE!
The profusion of personal mobile devices has changed consumers’ expectations about access to information. We expect to be able to find details on ‪#‎products‬ anytime, anywhere. And we are as likely to get that information from some sort of social network as we are to go directly to a company’s #website. This is a challenge for businesses that are used to controlling the flow of information about their products—but it’s also an opportunity.
More and more small and midsize ‪#‎businesses‬ are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their ‪#‎marketing‬ to the next level.
So, why exactly should you have your own #mobile #app?
– Be visible for ‪#‎customers‬ all the time!
Most of American internet users are browsing internet via their mobile devices. Having your app on their homescreens is one of the best advertisement you can ever get.
-Improve Customer Engagement
No matter whether you are selling flowers or spa services, your #customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your #customers
-Stand Out From the Competition
These days #mobile #apps at the small #business level are still rare, and this is where you can take a big leap ahead of your ‪#‎competitors‬.

Seasonal Business Promotion– Its raining Clients!
The summer is gone and lots of businesses are getting ready to close until next hot season, while other ones are just preparing to open their doors.
Seasonal business sometimes can be a struggle, especially, if its the main source of your income. How to promote your company all year round and get
the most out of it during your season? Let’s talk about Seasonal Business Promotion Today.
Build Up Online Audience
Make sure your website has plenty of calls-to-action (CTAs) for people to stay in touch with you by subscribing to an email list or a blog,
and even some offers that they can redeem for staying a loyal customer of yours, off-season or not. Some ideal places for these CTAs are your
blog, your homepage, your product/service pages, your resource center, and in your social profiles. Remember, growing this list is so
much easier when you have plenty of traffic, so while it may seem daunting to add database growth to your ever-expanding list of peak season
to-dos, your off-season success hinges on your productivity during this time.
Get Testimonials- Great Business Promotion Tip
During your entire season, but particularly as your season comes to an end (and heck, even after it has wrapped up entirely),
you should be asking your customers to review your products or services. By gathering customer stories and testimonials
when they’re still fresh, you’ll have reviews that are more detailed and personal that’ll resonate with off-season readers.
Content Is The King…Remember?
Off-season or not, it’s still incumbent on you to produce remarkable content.
But if you’re an off-season marketer, try to find a way to do it with an appropriate off-season twist.
For instance, let’s say you run a berry farm. Winter months could be tough. But that doesn’t mean you can’t still create
compelling content that will speak to your target persona!
Stay Social!
Your customers don’t vaporize during the off-season. It’s important to stay in contact with leads and past customers throughout the entire year.
Consider social media your virtual, year-round storefront — because even if your audience isn’t chillin’ outside your store
or visiting your website, they are certainly perusing their social media feeds! That means your business should consider leveraging Facebook,
Twitter, LinkedIn, Pinterest, the whoooole shebang to stay top of mind year-round.
Other thins you can do…. Business Promotion TIPS
Send e-newsletters. Show your customer base that you have expertise beyond your
individual services with informational e-newsletters. This is an easy way to give your
customers valuable information and also keep your business name fresh in their minds.
Offer early sign up promotions. If you own a snow removal company, offer discounts for people who sign up for your services in the off-season.
The same goes for summer services like mowing or landscaping.
Consider year-round billing. For seasonal services, spread out the cost over all 12 months. Not only does this offer more affordable
options for your clients, but it also keeps them as an ongoing customer. This o

Have you seen a beautiful video, where a stunning panorama of ocean waves, mountains and fields are shown from the high distance? It’s just like a scene in a movie. But this is not Hollywood magic. The spectacular footage was shot, not by a film crew in a helicopter, but with an aircraft, called drone. Essentially, a drone is a flying robot, but this simple looking machine is not just a toy father and a son playing in the backyard – it can be a powerful tool in your business marketing process. Nowadays, it’s pretty clear why every business that wants to be a success needs a video content, but in case you need a reminder, here it is:

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. There are a couple of major reasons why you should get a business video for your company-

Increase Conversion Rates- Oh yes, according to recent studies 85 percent of people are more likely to buy a product once they see an accompanying explainer video
Generate Increased Interest- over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Increase Web Traffic- A catchy video will lead viewers to your website…and to your door
I can give you a dozen more reasons why you should get a commercial video, but I can’t give you a reason why not. Most of business who do not invest in video marketing are doing it because of the high costs of production. Unfortunately, it’s true – you will pay anywhere from $10,000 to your marketing company just to create a 3 minute high quality explanatory video and twice more for a TV style commercial. Why? Well, the cost of cameras, light and sound, professional crew adds up quickly and turns your project into a money burning fire. Drone videos are becoming a great solution for small and medium size businesses who still want to be ahead of the game without breaking a bank. Beautiful and Unique image will capture your customers attention and hold it for a whole video duration. Drone can shoot not just from heights, but from any distance you would like- so it will provide you with any result you are looking for. Even if you are still hunting for that top notch video, combining regular camera, sound and drone will give you that quality while cutting the cost in half. Well, the new era of video making has arrived… its only up to you now, if you are in or out.