888-470-6560 13613 Detroit Road Lakewood, Ohio 44107

SEARCH ENGINE OPTIMIZATION

Search engines receive billions of queries every day. Google alone now processes almost 50,000 searches per second. With this in mind, it’s easy to see why everybody wants to get to the top of the SERPs (search engine results pages) – ranking highly for the right keywords can have a colossal impact on a website and the business it represents.

The key to achieving these lucrative high rankings is SEO (search engine optimisation). Unfortunately, the internet is rife with misinformation about SEO, and far too many companies offer ‘quick fix’ SEO services that involve spammy or outdated techniques. Here at Yorty Designs, we understand that there is no quick way to reach and remain on the first page of Google results; instead, our SEO specialists use proven, white-hat methods to help you climb the rankings and capture more organic site traffic than ever before.

1.

KEYWORD ANALYSIS

If you want to boost your website’s search engine traffic, you’ll first need to know what people type into Google when they’re searching for a company like yours. We’ll use various keyword research techniques to find the best search terms for each area of your business; then, we will make sure that these keywords appear in the right places on your site.

4.

LINK OUTREACH

We tend to avoid the phrase ‘link building’, as this practice has become associated with black-hat practices that can earn you a Google penalty, effectively banning your website from the SERPs. However, there is still value in links, and our content creation specialists can liaise with other site owners to create real links that help your site instead of harming it.

2.

CONTENT CREATION

Google and their competitors only want to show useful, high-quality content on their results pages, and our content creation experts know how to write engaging, readable copy that helps users whilst also keeping an eye on your keywords. We’ll use blog posts and other content channels to capture a wider audience and build upon what your business has to offer.

5.

LOCAL SEO

A well-optimised website is important regardless of your target audience, but if your business is specifically targeted at one city or locale, there are a few extra things we can do to help you reach the right people. With our thorough understanding of local SEO factors, we know how to ensure that search engines know where you are and what you offer.

3.

SOCIAL MEDIA

With Twitter, Facebook, and other social networks becoming more and more deeply ingrained in our daily lives, the importance of social signals to search engines cannot be ignored. We know how to build your following and turn your brand into a major player on social media, thereby improving your chances of appearing in search engine results.

6.

LINK AUDITS AND SITE RECOVERY

If you’ve been penalised by the search engines – perhaps because of duplicated content, or because you have a lot of unnatural links pointing at your website – then we can help you to get back on track. We will conduct a thorough audit of your website and its link profile, locating possible problems and working to get them removed as quickly as possible.